Slotting allowances and information gathering
نویسنده
چکیده
This paper considers a mechanism design problem in which a retailer motivates a manufacturer to gather information concerning the demand for its new product. The information will be of value to the retailer, in deciding whether to allocate limited shelf space for the new product. The model reveals that if the retailer cannot observe whether the manufacturer has gathered information, then to motivate the manufacturer to do so, the retailer will charge slotting allowances and distort the quantity away from its full information levels. Slotting allowances may increase or decrease social welfare, depending on the parameters of the model.
منابع مشابه
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